• Moving on
    04/11/16 News

    Moving on

    October 2016 saw us move out of The Old Courthouse, our base for the last 13 years. A lot has happened in that 13 years and Rare Repro have been wonderful hosts. In order to concentrate on doing the best design and creative work, we felt we needed less distractions – it is hard to work on something like a corporate identity programme when the doorbell keeps ringing – so we are now based in a home office in the ‘sticks’…. but still close enough to Hailsham for it to make sense to retain our name.

    All businesses have ups and downs, and we are no exception! But we’re still here, having traded uninterrupted for well over 20 years!

    A quick bit of history –

    Jim Tipler, Josie Tipler (née Church) and Melanie Davies (née Ingham) were college friends studying Graphic Design at Hastings in the 80’s and, after working for agencies, Jim and Melanie teamed up in ’94 to create The Original Tipler Pomfret Design Company. This was from a small office in Tunbridge Wells.

    As the phrase goes, we were made “an offer we couldn’t refuse”, and relocated to St Leonards Road in Eastbourne where Josie joined husband, Jim, in the business. After several years operating as an in-house studio for PR agency PRG, as well as looking after our own clients, we decided we wanted a little more freedom and departed on good terms.

    So summer 2000 saw us move to the Sussex countryside and take beautiful offices at Bates Green Farm, Arlington, the home of the famous Arlington Bluebell walk. Every May we were treated to the the arrival of thousands of visitors, which was a real buzz. We enlarged the business, taking on more staff.

    After a couple of very happy years in Arlington, we upped sticks and moved to The Old Courthouse, Hailsham (via a temporary office in a friend’s dining room!) as tenants of our great friends Rare Repro. We became a Ltd Company, renamed the business Accomplice Ltd. and built a sizeable client base from all over the country. It was a great location and Rare Repro were brilliant landlords. Business was good.

    Melanie, expecting her 2nd child, decided to step away from the business, leaving Jim as managing director. In order to stay profitable, a change of direction was needed. We embarked on the next part of our journey, enlisting as a Printing.com franchisee. A risk but it turned out to be a great move, changing our client base from several large eggs in one basket to many smaller eggs in lots of baskets (we never really got the farm out of our system). We took on more staff to cope with the increased workload and enjoyed several years as a successful printing franchise.

    But the print industry is painfully fickle, very fast-changing and you have to be on your toes all the time. We adjusted direction again to highlight our design expertise and present ourselves as a one-stop-shop for design, print and marketing services, targeted at local business.

    Thus in 2011 Hailsham Creative – Your local image experts – was born.

    The concept worked great from the start. We offered small and large businesses the same quality of design and service. Same great print prices and quality. Again though the print industry moved on and printing.com were marketing their online automated service more and more which on the surface contradicted what we were wanting to offer. As a result we relinquished the franchise whilst still retaining the print services, and downsized the business to what it is now – Josie and Jim Tipler, a husband and wife team.

    With increased distractions at the Hailsham office, we started working more and more from our home office. Then because of the upheaval caused by the redevelopment of Hailsham High Street, we decided to move as soon as we could. We treated ourselves to a very slight logo refresh and launched our new website.

    So that’s it in a nutshell – albeit, quite a large nutshell. You can come and see us, you just need to make an appointment now, or of course we’ll come to you.

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  • For the shareholders
    31/10/16 News

    For the shareholders

    One in our Question and Answer series

    Q: Our directors have decided that our logo looks a bit dated, can you come up with some new ideas (different colours and typefaces) to hand round at the next shareholders meeting so we can get some feedback?

    A: As simple request it seems. However…

    Logo design by committee never, ever, ever, ever EVER works in our experience. Just don’t do it. Don’t EVER do it.

    The problem is that everyone has an opinion and, although you want to be inclusive or democratic, that approach will never work when it comes to corporate identity. The most successful logos are the most distinctive – if you try and make everyone happy you will end up with either a very confused design or a very bland design. A logo should say something about your business and I’m guessing neither of those are characteristics that you’ll want your business to be associated with.

    Here’s what you do. Formulate a brief. Tell us what you do and don’t like about the logo. Tell us who your customers are and how your  logo will be used mostly. We will then do a little research and come up with a few ideas – one to two of those will hopefully appeal and we can then do some more work. Then we will end up with a logo that you can present the shareholders as a fait accompli (French for unless you have any major objections, this is what we’re going with).

    That way, you’ll have one or two more up your sleeve if you need to rethink!

    (If you are wondering about the photo – it’s for the SHARE SHEAR holders…)

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  • Keeping it Together
    31/10/16 News

    Keeping it Together

    Another in our question and answer series

    Q: My company is going to have a stand at a big international trade show so want to produce brochures to hand out. Would you recommend  folders with loose information sheets or booklets?

     

    A: Well folders/inserts are a very popular product for this scenario and for good reason. They can provide a very flexible vehicle for giving specific information to potential customers. If you have multiple services or products, you can tailor the folder to the customer or at least to the market sector. The other advantage of this is that if you change a product or service, you don’t have to reprint the whole brochure again – just a single sheet. Possible disadvantages are that you have to hold quite a lot of stock, you have to possibly mess about stuffing sheets into folders, and folders themselves can be relatively expensive compare to a printed booklet.

    With a booklet you have everything in one place and there’s no risk of sheets dropping out and getting lost as they’re stapled in! They can be relatively inexpensive compared to a folder – particularly when it comes to shorter print runs. And that can be a very important point if the item is just for one or two shows.

    It’s a question of horses for courses (or International Trade Shows).

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  • Gardening Question time?
    31/10/16 News

    Gardening Question time?

    One in our series of questions and answers regarding design and promotion

     

    Q: I am starting a gardening business and want lots of leaflets to put through doors . I will just put my mobile number on it for now as I haven’t set up a website yet. What other information should I put on the leaflets?

     

    A: Well the question should perhaps be “What information don’t I need?” It’s very easy to include too much information which will make your leaflet about as interesting as ….. watching grass grow.

    You don’t need your postal address on leaflets, although if you want to concentrate on attracting local customers it’s often a good idea to let them know what area you cover.

    You don’t need a complete list of every service you do. Many gardening services will be a given, so by all means include popular things, but try think about what sets you aside from other gardening business – maybe it’s your qualifications, or perhaps you have a particular specialism, such as vegetable gardens.

    Finally, to answer your actual question, I would suggest you do include:

    A logo. It wants to be easy on the eye and have some kind of garden reference such as, I don’t know, er, perhaps, a flower!

    In large text “Garden Services” at the top

    Use a photograph of a garden or flowers if you can

    Bullet points of what services you offer (see above)

    Finish off with a big clear contact number and something along the lines of  “call (your name) for a free friendly chat about your garden”

     

    The key is KEEP IT SIMPLE

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  • 07/12/15 News

    It’s Festival Time

    Once again we are pleased to be supporting the arts in Hailsham. We have designed the programmes, banners, bus signage, posters and website for the Hailsham Festival of Arts & Culture which runs from 10th to 21st September.

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