01323 840048
  • 08/04/19 News

    When should printing techniques and constraints get in the way of creativity? 

    Well, the answer is probably never, but it is important to evaluate every project. 

    Pretty much anything is achievable with the vast array of printing and imaging technology at our fingertips today, added to ‘traditional’ printing techniques. From beautiful deep, rich blues and turquoises, weird laminating and foiled finishes, embossing, debossing, specialist papers, etc, etc.

    You can arguably justify spending a fortune on printing a beautiful product brochure for luxury, bespoke, hand-built kitchens, whereas a flatpack, decent quality kitchen company might be wasting money if they distributed anything other than a good quality A4 leaflet.

    The temptation for some designers is to sell in the highest spec option in order to get a really sexy print job out of it and it can be completely  inappropriate. With all the years we have spent in the marketing industry, we have got quite good at talking people out of wasting their marketing budget. We are not afraid of suggesting a client go’s for the higher spec if they happen to be that supplier of luxury, bespoke, hand-built kitchens however.

    The clever (creative) bit is choosing when to suggest something extra.

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  • 02/04/19 News

    Print and direct mail is proven to build trust.
    It’s perceived to be more credible. It plays with emotions.

     

    Sometimes too much choice is daunting. That’s why we’ve updated our Print Buying Guide which features our top selling collections. Our most popular, best value ranges, with a few curious and quirky options sprinkled in.

     

    To celebrate its launch, we’re offering 10% OFF when you buy any 2 items, or 20% OFF when you buy any 3 items from the guide.

    Download our new 2019 Print Buying Guide and use the voucher codes for exclusive discounts until the end of April 2019!

     

     

    *** Worried about missing out on our offers? Join our mailing list and worry no more! ***

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  • Exciting news!
    27/02/19 News

    Exciting news!

    Hello. It’s us. We are still Hailsham Creative but better. We are Hailsham Creative…at printing.com!
    As your new printing.com studio, we’re pleased to offer the largest range of print in the land. You buy local but at online prices. You get the value of online with the convenience and peace of mind of talking to a real person.
    So, give us a call and we’ll arrange a meeting. We’ll show you loads of new cool stuff to help you promote and grow your business. Whether it’s great value print, next generation displays or stunning web and graphic design, we can help.

    Ask us to send you a shiny new sample pack.

    BUY PRINT

    printing.com studio launch

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  • Rural Networking
    06/02/19 News

    Rural Networking

    CRBN invitation header image RGBWe are running the Cuckmere Rural Business Network

    This stems from an initiative by Action in Rural Sussex :

    “Rural communities across East Sussex are full of small businesses and enterprises many run by a single person, often from home or a small business facility.

    Running a business or developing an idea into a business can be challenging, particularly when doing so on your own. Complying with regulations and rules can be overwhelming and scary, and many businesses aren’t sustainable or don’t grow as their owners wish, often because identifying and accessing cost-effective support is seen as difficult, expensive or not a valuable use of their time.

    In partnership with Lets Do Business Group, [this is] part of a new initiative which seeks to provide an informal forum for local people to come together and explore both specific and general business issues, but also to hear about the wide range of FREE business support on offer to assist them in growing their business and running it effectively.”

     

    Running our business from a home office in Wilmington, East Sussex, we felt this was a pretty good idea so got involved and agreed to host an event, launching the Cuckmere Rural Business Network in November 2018. Having been to many different styles of networking event, we thought we’d start informal and see how it develops. The next meeting is on Tuesday evening, 19th February at the Berwick Inn (opposite Berwick railway station). Although this is aimed at helping the smaller, rural businesses, anyone in business is welcome to come along to meet those not normally seen at town networking events.

    We will have a short presentation by Ian Smallwood of Let’s Do Business and a talk about how to stay focussed on your business – let’s face it, we all struggle with that at times!
    Arrival time 6.30pm for time to chat, then introductions at 7.15 followed by the talk, time for discussions then more informal networking.

    Remember to bring plenty of business cards and any promotional material you may have. Of course, we can help there if you need something designed or printed. We have lots of good ideas for how to show off your business at its best.

     

    These events are supported by Let’s Do Business and Action in Rural Sussex

    Please BOOK YOUR FREE PLACE so we can let the venue know how many to expect.

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  • Hit 2019 Running
    14/12/18 News , Promotions # , , , , ,

    Hit 2019 Running

    To help you kick start your new year’s marketing and networking, we’re offering discounts on selected print until the end of January.

    • 30% off A5 Leaflets (Regular Gloss Leaflets, quantities of 1000 and 5000)
    • 10% off all Business cards
    • 10% off all A6 Flyers
    • 10% off all Stationery (Letterheads, Continuation Sheets, Compliment Slips)

    Call us on 01323 840048 or email us on info@hailshamcreative.com to talk about your order.

    Discounts will be applied to qualifying print orders placed and paid for before the 31st of January 2019. Excludes artwork and design fees. Print turnaround times vary from 2 to 5 working days depending on the product.


    We are also organising a FREE networking event which may be of interest to you, the Cuckmere Rural Business Network

    These free informal meetings are aimed at those running small businesses in rural Wealden, including self-employed people working from home, but the meetings are open to all.

    The next meeting is on Tuesday evening, 19th February at the Berwick Inn (opposite Berwick railway station).

    We will have a short presentation by Ian Smallwood of Let’s Do Business and a talk about how to stay focussed on your business.
    Arrival time 6.30pm for time to chat, then introductions at 7.15 followed by the talk, time for discussions then more informal networking.

    These events are supported by Let’s Do Business and Action in Rural Sussex

    Please BOOK YOUR FREE PLACE so we can let the venue know how many to expect.

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  • A camel is a horse designed by committee
    04/10/18 News

    A camel is a horse designed by committee

     

    Many of us know the saying “A camel is a horse designed by committee”, denigrating the aesthetics of a camel. To quote another saying however, “Beauty is in the eye of the beholder”.

    We all know the camel is in fact a creature perfectly suited to its habitat and that a thoroughbred horse would quickly become the archetypal pile of parched white bones in those arid conditions. Furthermore, unless you take the old testament literally, the camel was not ‘designed’ at all of course – it evolved over many hundreds of thousands of years to become the “ship of the desert”.

    “What have camels and horses to do with graphic design?” I hear you ask. Well, very little is the honest answer. I want to talk about the involvement of committees in the creative process and it just seemed like a good introduction.

    With graphic design and more particularly branding and corporate identity, things work a little differently to natural selection and evolution. Although sometimes it might seem not as quickly.

    Often a client will tell us they want a distinctive logo that stands out and shows their individuality (I do shudder whenever a client uses the words eye-catching, so please don’t). However, in my experience, the involvement of a committee can have the effect of creating bland results – knocking off those corners and ironing out the features that offer that distinction. Imagine a world where everyone had perfect proportions, perfect teeth, a perfect face, perfect complexion, etc. Nobody would be memorable and no-one would stand out from the crowd. Because committees work by consensus, they don’t tend to take the distinctive option, unless a member has the skills to really force something through. That can happen, but it’s fair to say it’s rare.

    Often when working on logo design, we will start with a “scatter gun” approach where several designs are suggested, one of which the client should select. This we would then develop further and a logo would evolve. However, what sometimes happens – particularly when a committee or group of people is concerned – is we are asked to see what it looks like if we take the lettering from logo A, the icon from logo B and the colour from logo C and put them together. Sometimes this can work, but more often it can make the brand confused and messy. However the committee will look at their minutes, check it against what we have done and the box will be ticked. 

    Sometimes a designer will hedge their bets and, as well as distinctive, creative, energetic designs, they might offer a ‘safe’ option. Hoping that the client will go for one of the funky ones but knowing they will almost certainly go for the conservative option. Being pragmatic (I have to make a living) and diplomatic, sometimes it is hard to fight these issues and the designer will feel pressured to just do it and get the invoice in.

     

    What’s the answer?

    In my view, it’s about responsibility. I’ve worked on a number of committees and for countless clients and best results are always obtained when FEWER people are directly involved. Committees work best when individuals are given clear responsibilities and have the trust in other members to see their own responsibilities through. 

    So the approach I would recommend is to make use of a sub-committee of no more than three who will take responsibility to formulate a brief and sell that in to the committee and get agreement. They can then give the designer a clear, well-defined brief. The sub-committee can decide whether the designer has met the considerations of that brief with their designs and, if not, get them to adjust the work accordingly and re-present.

    Don’t offer too many options! I would recommend the sub committee just show their preferred choice to the main committee almost as fait accompli and ONLY show other options if there are genuine solid objections.

     

    Great clear camel headshot

    Opinions

    Everyone has an opinion on a logo but actually what’s important is not whether you like it or not, it’s:

    1) Is it distinctive? 

    2) Is it offensive? 

    3) Does it clash directly with the image we want to put across? 

    and 

    4) Is it distinctive?

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  • A musical venture into print – 1
    28/09/18 News

    A musical venture into print – 1

    In our other lives, Jim and I (Josie) perform as the band, Milton Hide. We were very excited in the spring of 2018 to release the first recordings of our own songs. Recording the tracks (with the help of our son, Charlie Tipler, a recording genius) took a long time, but we were finally ready to duplicate the CDs (via www.duplicationcentre.co.uk) so our design skills came to the fore. One of the tracks is called Little Fish, the title of the album, so it seemed appropriate to use one of my paintings of fish as the cover artwork. We liked the idea of packaging the CDs in recycled / recyclable materials so decide to make  just 100 with limited edition hand finished packaging. Our logo features a lino cut style image of a nightingale (Milton Hide is an area of Wilmington Forest, well know for nightingales) so I created a new lino cut of a nightingale and fish which we hand printed onto the inside of the plain cardboard CD cases. The painting of the fish was repeat printed onto sheets which we cut out and stuck on as labels and we printed lyric sheets to go inside the package. To protect the unfinished card, we wrapped to whole thing in corn starch pouches (sourced from eco-craft.co.uk)
    We would like to say a huge thank you to everyone that helped us get this first recording out and to the wonderful Elizabeth Doak for the brilliant band photo shoot in nearby sunflowers. We’re planning to record our full album very soon. You can buy the EP (not the limited edition, they are all sold out) from the Milton Hide online shop.
    little fish coverMilton Hide by Elizabeth Doak

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  • That time of year again
    27/09/18 News # , , , ,

    That time of year again

    Christmas!

    There, we said it. And it had to be said.
    Autumn is the time you need to start thinking about Christmas and New Year promotions, Christmas cards, and maybe a ‘Thank You’ for your clients.

    We are full of good ideas, so if you’re struggling, get in touch. If you know exactly what you want, ask us for a quote.

    That’s it, short and sweet.
    Remember we are still around, even if we’re no longer in the Old Courthouse. If you want to meet up, we can always come into town.

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  • Festival Publicity
    26/09/18 News # , , , , , , , , , , , , , ,

    Festival Publicity

    Our dreams of running our own festival started to come true when we were successful in a bid for lottery funding in 2017. Summer Trifle was born. A 2 week mini arts festival in our own grounds in Wilmington, East Sussex, which we repeated in August 2018.

    Part of the bid was for publicity, something we know to be a major part of any event, having been involved in the Hailsham Festival of Arts and Culture for many years. To attract sufficient numbers of visitors, you need to get the word out about your event. We designed and printed fliers, posters, leaflets, maps and programmes and created advertisements for various printed and digital publications and social media campaigns. Having learned lessons about our audience (here comes that word…) demographic in 2017, we were able to target our advertising more effectively. By far the most successful piece of the advertising campaign was the printed programme.

    Our festival programmes (folded leaflets) are distributed widely to all sorts of different venues: galleries, shops, music venues, pubs, Tourist Information Centres, libraries, campsites, local attractions, hotels, cafes, waiting rooms and fast food outlets. They either go on display on tables or in leaflet dispensers, often alongside many other brochures and leaflets, so the important elements need to be eye catching and visible. 

    Tips:

      • One third A4 size is a good standard size which fits into most dispensers and doesn’t slip down behind other leaflets. Ours are A3 double sided, folded to 1/3 A4.
      • A really distinctive cover image draws the eye and increases the chance of your leaflet being picked up.
      • Consistency in colour and style in all of your publicity helps to build your brand, making your event easily recognisable and memorable.

    Look out for Summer Trifle in August 2019!

     

     

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  • Taking the lead
    20/01/18 News # , , , , , , , , , , , , , , , , , , , ,

    Taking the lead

    We (Jim and Josie) trained in graphic design in the 80’s and were fortunate to be taught the skill of typesetting using lead type. The other traditional skills we learned including hand lettering, font design, colour separation and camera ready artwork have all proved their worth even in the days of computer aided design and print. Returning to our roots, we are delighted to now have a 1950’s Adana letterpress and some beautiful lead type so we are looking forward to doing some ‘artisan’ printing alongside our regular work.

     

    Check your stocks

    The start of the year is a traditional time for planning ahead and making decisions about marketing, keeping in touch with your clients and networking. Now is a good time to check the level of your stocks of letterheads, business cards and all the other stationery you will need to put those plans into action. We are not suggesting you have your stock re-printed using letterpress techniques (honestly, we wouldn’t have the strength!) as we have digital backups of artwork for design or print work we have done in the past few years and can quickly make any necessary changes, such as new mobile ‘phone numbers. All you need to do is just drop us a line if you want to place an order.

     

    Did you know that many of the words and terms used in print today originate from letterpress printing?

    From the creation of the first metal type printing press in the mid-15th century, letterpress was the primary form of mass produced print of the written word until the 20th century saw the invention of offset printing. Johannes Gutenburg made type from an alloy of lead, tin and antimony, a durable moveable type suited for high quality printing on the letterpress – the inked type was literally pressed onto paper.

    IMG_4723Uppercase and lowercase

    The ‘lead’ type was stored in cases, with box compartments for each character, number, ligature and punctuation mark. The cases containing the majuscule or CAPITAL letters were stored above the cases containing the minuscule or lowercase letters. Now most typing programmes give you the option to ‘change case’.

    Leading

    This is gradually dropping out of use on desktop programmes but in all print it is the term for the line spacing between rows of text. When setting lead type you place a strip of lead of a particular point size between each line of text – the leading.

    Mind your p’s and q’s

    Lead type is reversed so that the imprint bearing the ink views the correct way round. When setting the type it is very easy to confuse p’s with q’s, especially if the last typesetter was less than careful about returning characters to their correct compartments in the case.

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