Here at Hailsham Creative we like we like people with courage, people with that certain “I’m going to see this bloody thing through if it kills me!” attitude, people who don’t take no for an answer – interesting people with interesting stories, people who like to tell their story with genuine enthusiasm. This client ticked all those boxes. A brilliant engineer who came up with an ingenious answer to a serious problem we didn’t even know was a problem.
He needed help to brand and demonstrate a braking system that reduces brake wear, making vehicles more efficient and saving the environment from harmful brake particles – a very serious issue.
We came up with a simple logo and a deceptively simple diagram illustrating how the system works.
Here’s to all hero eccentric inventors everywhere!