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Branding, Design, Typography, Print

Denes country Stores was a very old, established firm. They wanted to make their identity more modern, yet keep a suggestion of the long-established business. They didn’t want to frighten off existing customers but wanted to encourage the younger customer. We created a logo that retained elements of their old look whilst making it fresher and more appealing.

Similarly, their product catalogue was not inviting and suffered from an illogical layout. We were tasked with making it more user-friendly, at the same time introducing up-to-date photography.