MR & MRS DOAK'S

Branding, Design, Typography

When Mr and Mrs Doak asked us to design a logo for a new children’s bookshop they were planning to open, including a tea room, we thought “piece of cake”.

But when they told us that the name of the shop was to be “Mr and Mrs Bumper Bookshop for Boys and Girls”, we’d be lying if we said we didn’t have certain misgivings about how we were going to fit that into a logo. However we enjoy a challenge!

The brief was to create a brand in the mould of an Enid Blyton Famous Five book cover. The style of the shop was to be polka dots and baby blue.

We designed an award-winning logo, created shop signage, helped to style the website and supplied printed stationery and literature.