01323 840048
  • Hit 2019 Running
    14/12/18 News , Promotions # , , , , ,

    Hit 2019 Running

    To help you kick start your new year’s marketing and networking, we’re offering discounts on selected print until the end of January.

    • 30% off A5 Leaflets (Regular Gloss Leaflets, quantities of 1000 and 5000)
    • 10% off all Business cards
    • 10% off all A6 Flyers
    • 10% off all Stationery (Letterheads, Continuation Sheets, Compliment Slips)

    Call us on 01323 840048 or email us on info@hailshamcreative.com to talk about your order.

    Discounts will be applied to qualifying print orders placed and paid for before the 31st of January 2019. Excludes artwork and design fees. Print turnaround times vary from 2 to 5 working days depending on the product.


    We are also organising a FREE networking event which may be of interest to you, the Cuckmere Rural Business Network

    These free informal meetings are aimed at those running small businesses in rural Wealden, including self-employed people working from home, but the meetings are open to all.

    The next meeting is on Tuesday evening, 19th February at the Berwick Inn (opposite Berwick railway station).

    We will have a short presentation by Ian Smallwood of Let’s Do Business and a talk about how to stay focussed on your business.
    Arrival time 6.30pm for time to chat, then introductions at 7.15 followed by the talk, time for discussions then more informal networking.

    These events are supported by Let’s Do Business and Action in Rural Sussex

    Please BOOK YOUR FREE PLACE so we can let the venue know how many to expect.

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  • Taking the lead
    20/01/18 News # , , , , , , , , , , , , , , , , , , , ,

    Taking the lead

    We (Jim and Josie) trained in graphic design in the 80’s and were fortunate to be taught the skill of typesetting using lead type. The other traditional skills we learned including hand lettering, font design, colour separation and camera ready artwork have all proved their worth even in the days of computer aided design and print. Returning to our roots, we are delighted to now have a 1950’s Adana letterpress and some beautiful lead type so we are looking forward to doing some ‘artisan’ printing alongside our regular work.

     

    Check your stocks

    The start of the year is a traditional time for planning ahead and making decisions about marketing, keeping in touch with your clients and networking. Now is a good time to check the level of your stocks of letterheads, business cards and all the other stationery you will need to put those plans into action. We are not suggesting you have your stock re-printed using letterpress techniques (honestly, we wouldn’t have the strength!) as we have digital backups of artwork for design or print work we have done in the past few years and can quickly make any necessary changes, such as new mobile ‘phone numbers. All you need to do is just drop us a line if you want to place an order.

     

    Did you know that many of the words and terms used in print today originate from letterpress printing?

    From the creation of the first metal type printing press in the mid-15th century, letterpress was the primary form of mass produced print of the written word until the 20th century saw the invention of offset printing. Johannes Gutenburg made type from an alloy of lead, tin and antimony, a durable moveable type suited for high quality printing on the letterpress – the inked type was literally pressed onto paper.

    IMG_4723Uppercase and lowercase

    The ‘lead’ type was stored in cases, with box compartments for each character, number, ligature and punctuation mark. The cases containing the majuscule or CAPITAL letters were stored above the cases containing the minuscule or lowercase letters. Now most typing programmes give you the option to ‘change case’.

    Leading

    This is gradually dropping out of use on desktop programmes but in all print it is the term for the line spacing between rows of text. When setting lead type you place a strip of lead of a particular point size between each line of text – the leading.

    Mind your p’s and q’s

    Lead type is reversed so that the imprint bearing the ink views the correct way round. When setting the type it is very easy to confuse p’s with q’s, especially if the last typesetter was less than careful about returning characters to their correct compartments in the case.

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