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Branding, Design, Typography, Print

The America Ground was a retail business in Hastings, East Sussex named after an area that declared independence from Britain in the early 19th century and affiliated itself with the fledgling United States.

We were asked to create a brand that gave the impression that it had been around for a very long time. We came up with the idea of creating a woodcut that was the inspiration for the famous WWII Iwo Jima photograph.

We then designed and printed a sales brochure, folder and stationery.