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What makes people click?

What makes people click

Ever had a question on your mind, no matter how trivial, that you have an overwhelming desire to solve?

 

So much so, you need to stop what you’re doing and find the answer to it? That behaviour is just one of many triggers that make people click.

When people search online, they’re looking to find something, or someone, that can help solve whatever question or problem is on their mind.

But what makes people decide to click on your website listing over all the others? And why is this so important?

Check out these 10 simple strategies you can implement instantly to boost your click through rate and increase traffic.

Let’s Go Outside

CIRCUS AND MASKS

Make more of the 

GREAT OUTDOORS

 

As we welcome back customers, with open arms

Observe a safe distance, while bellowing charm 

Each business, doing their best to put on a show

Signs and provisions say we’re ‘good to go’ 

Lockdown changing, conflicting advice can appear

But wherever you are, one thing is quite clear 

Time spent outdoors, standing safely apart

Stops the spread, as trade begins to restart 

Table tops to rooftops, explore your urban space

Break times spent on benches, find the perfect place 

Collections under canopies, protected as rain falls

Open air shows, events, now meetings without walls 

Events and open spaces help businesses do more

With these ideas, make yours the greatest outdoors 

Cat, Zebra and Bunny Social Distancing Coloured

Save up to 20% off outdoor event branding & safety provisions

 

With lockdown easing, customers are being welcomed back with open arms. Well, more of a socially-distant-wave from a well-sanitised hand, than a warm hug. But nevertheless it’s a welcome sign as businesses look to reboot.

Post-lockdown advice can be a little muddling at times but one thing is very clear – outside is best. The covid-bashing combo of safe distances and the great outdoors significantly helps to reduce the chance of spreading any nasties. Keep hand sanitiser handy and you’re good to go.

Table tops to roof tops. Collections under canopies. Breaks on the benches. Open air events. Meetings moving outside. However you’re planning to make the most of the great outdoors, our weatherproof covid-secure collection has it covered.

Deliciously Discounted July Deals

July Deals

Fill your plate with 15% OFF our hospitality range

 

With the news that VAT is to be cut by 15% for the hospitality sector and the launch of the ‘Eat Out to Help Out’ scheme, we’ve put together a range of offers to help the hospitality sector and local businesses reboot.

Think of flyers to promote the initiative, new disposable menus and placemats, or café barriers promoting that you’ve reopened. Get 15% off for the rest of July.

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menus

MENUS – 250x Gloss from £40 £47.70

Use our leaflet range to create disposable paper menus that you can recycle. Choose from uncoated, recycled or glossy finishes to match your style and brand.

 

FOLDED MENUS – 50x Gloss from £63 £74.70

Folded disposable paper menus give you a little more flexibility on the layout. Choose from uncoated, recycled or glossy finishes. Recycle rather than reuse.

 

PROMO FLYERS – 250 from £34 £40.50

Use our 280gsm silk flyers to promote the Eat Out to Help Out initiative. Include meal deals, opening times and location details. Let people know how to book.

 

Promo cards

FOLDED FLYERS – 250 from £78 £92.70

Our A5 and A4 280gsm silk folded flyers have an irresistibly smooth finish and are ideal for handouts, brochures, discount vouchers, menus or price lists.

 

DOOR HANGERS – 250 from £88 £104.40

Door hangers are perfect for displaying important and reassuring messages. Why not include a tick box room service menu so guests can pre-order.

 

LOYALTY CARDS – 250 from £34 £40.50

These sweet looking cards are glossy on the front, and easy-write uncoated on the reverse. That makes them perfect for rewarding customers with loyalty stamps.

 

AND THERE’S MORE…

Barriers

CAFE BARRIERS from £191 £225

BARRIER COVERS from £96 £114

PLACE MATS from £58 £68.40

 

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THE FLYWHEEL EFFECT

flywheel

Why you need to make the flywheel your marketing friend

 

content-flywheel

 

Many forms of marketing are short lived. Ads come and go. Attention-grabbing ability fades in and out like the music on an ice-cream van. There’s no longevity. No recurring reward.

But what if we told you there was a breed of marketing that earned a kind of compound interest on your efforts?

A strategy that’s less about sowing seeds and more about hatching the golden goose. Or maybe something even better…

“Accelerate marketing return by flywheel amplification effect to amass sustained organic growth” is basically a long winded way of saying use the energy already generated by your marketing campaigns to drive more growth by good use of your website and social media.

 

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