THE AMERICA GROUND
NEW BRANDING AND LOGO
The client wanted something that suggested they had been around for a long time – like Levi Strauss.
The America Ground, named after a part of the Hastings foreshore which settlers declared independent in the early 1800’s, was a business that imported classic American Retro products.
Clothing wholesalers based in Hastings.
Prison Blues Jeans from Pendleton Oregon and Pointer Brand Clothing from Bristol Tennessee. European Distributors for Prison Blues Jeans.
We played on the idea that a well known photograph might be based upon a much earlier wood-engraved image.
We sketched out the idea and commissioned an illustrator to realise it. The hand drawn illustration then had to be scanned and heavily edited to ensure clarity of reproduction at all sizes.
Once the logo was approved, we then designed and printed a sales brochure, folder and stationery.