• For the shareholders
    31/10/16 News

    For the shareholders

    One in our Question and Answer series

    Q: Our directors have decided that our logo looks a bit dated, can you come up with some new ideas (different colours and typefaces) to hand round at the next shareholders meeting so we can get some feedback?

    A: As simple request it seems. However…

    Logo design by committee never, ever, ever, ever EVER works in our experience. Just don’t do it. Don’t EVER do it.

    The problem is that everyone has an opinion and, although you want to be inclusive or democratic, that approach will never work when it comes to corporate identity. The most successful logos are the most distinctive – if you try and make everyone happy you will end up with either a very confused design or a very bland design. A logo should say something about your business and I’m guessing neither of those are characteristics that you’ll want your business to be associated with.

    Here’s what you do. Formulate a brief. Tell us what you do and don’t like about the logo. Tell us who your customers are and how your  logo will be used mostly. We will then do a little research and come up with a few ideas – one to two of those will hopefully appeal and we can then do some more work. Then we will end up with a logo that you can present the shareholders as a fait accompli (French for unless you have any major objections, this is what we’re going with).

    That way, you’ll have one or two more up your sleeve if you need to rethink!

    (If you are wondering about the photo – it’s for the SHARE SHEAR holders…)

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  • Keeping it Together
    31/10/16 News

    Keeping it Together

    Another in our question and answer series

    Q: My company is going to have a stand at a big international trade show so want to produce brochures to hand out. Would you recommend  folders with loose information sheets or booklets?

     

    A: Well folders/inserts are a very popular product for this scenario and for good reason. They can provide a very flexible vehicle for giving specific information to potential customers. If you have multiple services or products, you can tailor the folder to the customer or at least to the market sector. The other advantage of this is that if you change a product or service, you don’t have to reprint the whole brochure again – just a single sheet. Possible disadvantages are that you have to hold quite a lot of stock, you have to possibly mess about stuffing sheets into folders, and folders themselves can be relatively expensive compare to a printed booklet.

    With a booklet you have everything in one place and there’s no risk of sheets dropping out and getting lost as they’re stapled in! They can be relatively inexpensive compared to a folder – particularly when it comes to shorter print runs. And that can be a very important point if the item is just for one or two shows.

    It’s a question of horses for courses (or International Trade Shows).

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  • Gardening Question time?
    31/10/16 News

    Gardening Question time?

    One in our series of questions and answers regarding design and promotion

     

    Q: I am starting a gardening business and want lots of leaflets to put through doors . I will just put my mobile number on it for now as I haven’t set up a website yet. What other information should I put on the leaflets?

     

    A: Well the question should perhaps be “What information don’t I need?” It’s very easy to include too much information which will make your leaflet about as interesting as ….. watching grass grow.

    You don’t need your postal address on leaflets, although if you want to concentrate on attracting local customers it’s often a good idea to let them know what area you cover.

    You don’t need a complete list of every service you do. Many gardening services will be a given, so by all means include popular things, but try think about what sets you aside from other gardening business – maybe it’s your qualifications, or perhaps you have a particular specialism, such as vegetable gardens.

    Finally, to answer your actual question, I would suggest you do include:

    A logo. It wants to be easy on the eye and have some kind of garden reference such as, I don’t know, er, perhaps, a flower!

    In large text “Garden Services” at the top

    Use a photograph of a garden or flowers if you can

    Bullet points of what services you offer (see above)

    Finish off with a big clear contact number and something along the lines of  “call (your name) for a free friendly chat about your garden”

     

    The key is KEEP IT SIMPLE

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