• A musical venture into print – 1
    28/09/18 News

    A musical venture into print – 1

    In our other lives, Jim and I (Josie) perform as the band, Milton Hide. We were very excited in the spring of 2018 to release the first recordings of our own songs. Recording the tracks (with the help of our son, Charlie Tipler, a recording genius) took a long time, but we were finally ready to duplicate the CDs (via www.duplicationcentre.co.uk) so our design skills came to the fore. One of the tracks is called Little Fish, the title of the album, so it seemed appropriate to use one of my paintings of fish as the cover artwork. We liked the idea of packaging the CDs in recycled / recyclable materials so decide to make  just 100 with limited edition hand finished packaging. Our logo features a lino cut style image of a nightingale (Milton Hide is an area of Wilmington Forest, well know for nightingales) so I created a new lino cut of a nightingale and fish which we hand printed onto the inside of the plain cardboard CD cases. The painting of the fish was repeat printed onto sheets which we cut out and stuck on as labels and we printed lyric sheets to go inside the package. To protect the unfinished card, we wrapped to whole thing in corn starch pouches (sourced from eco-craft.co.uk)
    We would like to say a huge thank you to everyone that helped us get this first recording out and to the wonderful Elizabeth Doak for the brilliant band photo shoot in nearby sunflowers. We’re planning to record our full album very soon. You can buy the EP (not the limited edition, they are all sold out) from the Milton Hide online shop.
    little fish coverMilton Hide by Elizabeth Doak

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  • That time of year again
    27/09/18 News # , , , ,

    That time of year again

    Christmas!

    There, we said it. And it had to be said.
    Autumn is the time you need to start thinking about Christmas and New Year promotions, Christmas cards, and maybe a ‘Thank You’ for your clients.

    We are full of good ideas, so if you’re struggling, get in touch. If you know exactly what you want, ask us for a quote.

    That’s it, short and sweet.
    Remember we are still around, even if we’re no longer in the Old Courthouse. If you want to meet up, we can always come into town.

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  • Festival Publicity
    26/09/18 News # , , , , , , , , , , , , , ,

    Festival Publicity

    Our dreams of running our own festival started to come true when we were successful in a bid for lottery funding in 2017. Summer Trifle was born. A 2 week mini arts festival in our own grounds in Wilmington, East Sussex, which we repeated in August 2018.

    Part of the bid was for publicity, something we know to be a major part of any event, having been involved in the Hailsham Festival of Arts and Culture for many years. To attract sufficient numbers of visitors, you need to get the word out about your event. We designed and printed fliers, posters, leaflets, maps and programmes and created advertisements for various printed and digital publications and social media campaigns. Having learned lessons about our audience (here comes that word…) demographic in 2017, we were able to target our advertising more effectively. By far the most successful piece of the advertising campaign was the printed programme.

    Our festival programmes (folded leaflets) are distributed widely to all sorts of different venues: galleries, shops, music venues, pubs, Tourist Information Centres, libraries, campsites, local attractions, hotels, cafes, waiting rooms and fast food outlets. They either go on display on tables or in leaflet dispensers, often alongside many other brochures and leaflets, so the important elements need to be eye catching and visible. 

    Tips:

      • One third A4 size is a good standard size which fits into most dispensers and doesn’t slip down behind other leaflets. Ours are A3 double sided, folded to 1/3 A4.
      • A really distinctive cover image draws the eye and increases the chance of your leaflet being picked up.
      • Consistency in colour and style in all of your publicity helps to build your brand, making your event easily recognisable and memorable.

    Look out for Summer Trifle in August 2019!

     

     

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