We’re programmed to make automatic decisions. With our senses. It kept our ancestors alive.
Even though we’re no longer chased by giant Koalas, we’ve kept our primal instincts. We react to smell.
To sight. To touch.
The more senses your marketing can activate, the more effective it is. Add an eyecatching image.
Print on super thick 450gsm board, then laminate with a special
soft-touch finish. Make them stroke it. And buy it.
Our Grand Suede range includes Business Cards, Showcards, Invitations, Flyers, Menus and Folders.
Try in July and take an extra £10 off. Delivery is free.
Oh… one more thing…
The Sir David Attenborough effect
Since we watched Sir David Attenborough on the BBC presenting Blue Planet 2, it’s been impossible to ignore the impact of single use plastics on our oceans and wildlife.
We thought it was time to consider what we could do better.
Biodegradable laminated print
On 1st August 2018, we switched all of our matt and gloss laminated print to a new biodegradable laminate. That’s every laminated business card, flyer, folder, booklet cover, appointment card and postcard. It looks like regular lamination and feels lovely. When the print reaches the end of it’s useful life, it composts. Within two years it’s gone. Without leaving any contaminants in the soil.
We’re all attracted to beauty and shiny things. It’s in our nature and it’s impossible to override. Your marketing can make the most of these basic human instincts.
One way is to add StarMarque spot gloss highlights to your promo material. The contrasting matt base causes the highlights to shimmer in the light. And get noticed. They bring marketing to life. And make people want to lick it. A lot.
Try it, and save up to £50 on our StarMarque range in June. It’s bio-degradable too, which we’re very proud of!
Discounts will be applied to qualifying print orders placed and paid for before the 31st of January 2019. Excludes artwork and design fees. Print turnaround times vary from 2 to 5 working days depending on the product.
These free informal meetings are aimed at those running small businesses in rural Wealden, including self-employed people working from home, but the meetings are open to all.
The next meeting is on Tuesday evening, 19th February at the Berwick Inn (opposite Berwick railway station).
We will have a short presentation by Ian Smallwood of Let’s Do Business and a talk about how to stay focussed on your business.
Arrival time 6.30pm for time to chat, then introductions at 7.15 followed by the talk, time for discussions then more informal networking.
These events are supported by Let’s Do Business and Action in Rural Sussex
Q: My company is going to have a stand at a big international trade show so want to produce brochures to hand out. Would you recommend folders with loose information sheets or booklets?
A: Well folders/inserts are a very popular product for this scenario and for good reason. They can provide a very flexible vehicle for giving specific information to potential customers. If you have multiple services or products, you can tailor the folder to the customer or at least to the market sector. The other advantage of this is that if you change a product or service, you don’t have to reprint the whole brochure again – just a single sheet. The down side is that you have to hold quite a lot of stock, you have to possibly mess about stuffing sheets into folders, and folders themselves can be relatively expensive compare to a printed booklet.
With a booklet you have everything in one place and there’s no risk of sheets dropping out and getting lost as they’re stapled in! They can be relatively inexpensive compared to a folder – particularly when it comes to shorter print runs. And that can be a very important point if the item is just for one or two shows.
It’s a question of horses for courses (or International Trade Shows).
