Click and Collect

by admin | Sep 22, 2020 | Marketing

EXPECT TO COLLECT … by bike?

We shop differently now. And it won’t go back to being the same.

Your customers have new expectations you should know about. Discover why global brands such as McDonald’s have embraced click and collect. Learn how to harness the same strategy with our 10 insider tips.

And one more thing to consider, with regard to the Click and Collect option – the environment

Our Need for Speed, the rush to get everything delivered today or even same day, is leading to less than environmentally friendly carriage practices. The ideal would be to wait until a van has sufficient deliveries in one area to make a route that would please the time and motion study monitor. If customers are happy to wait, that’s wonderful. But what happens now is one driver will have deliveries in several different areas, often back tracking on themselves later in the day as parcels are not loaded in location order.

But for those who want a product now without making an environmental compromise, the option to collect by bike or on foot could be very appealing. Rather than assuming every customer wants to roll up in a car, anticipate and encourage your customers’ green credentials by offering bike parking and a safe route on foot to the collection point – after all, we’re all into exercising these days! For safer times, let them know where the nearest station and bus stops are. Suggest they team up with friends and neighbours to collect their items too – if the local neighbourhood WhatsApp group has a message offering a collection from your store, that’s a nice bit of free publicity.

Read on for some tips on how to make the most of selling online.

7 minute read

What makes people click?

by admin | Aug 21, 2020 | Marketing

Ever had a question on your mind, no matter how trivial, that you have an overwhelming desire to solve?

So much so, you need to stop what you’re doing and find the answer to it? That behaviour is just one of many triggers that make people click.

When people search online, they’re looking to find something, or someone, that can help solve whatever question or problem is on their mind.

But what makes people decide to click on your website listing over all the others? And why is this so important?

Check out these 10 simple strategies you can implement instantly to boost your click through rate and increase traffic.

Be a CLICK magnet

Let’s Go Outside

by admin | Aug 10, 2020 | Marketing, Promotions

Make more of the

GREAT OUTDOORS

As we welcome back customers, with open arms

Observe a safe distance, while bellowing charm

Each business, doing their best to put on a show

Signs and provisions say we’re ‘good to go’

Lockdown changing, conflicting advice can appear

But wherever you are, one thing is quite clear

Time spent outdoors, standing safely apart

Stops the spread, as trade begins to restart

Table tops to rooftops, explore your urban space

Break times spent on benches, find the perfect place

Collections under canopies, protected as rain falls

Open air shows, events, now meetings without walls

Events and open spaces help businesses do more

With these ideas, make yours the greatest outdoors

Cat, Zebra and Bunny Social Distancing Coloured

Save up to 20% off outdoor event branding & safety provisions

With lockdown easing, customers are being welcomed back with open arms. Well, more of a socially-distant-wave from a well-sanitised hand, than a warm hug. But nevertheless it’s a welcome sign as businesses look to reboot.

Post-lockdown advice can be a little muddling at times but one thing is very clear – outside is best. The covid-bashing combo of safe distances and the great outdoors significantly helps to reduce the chance of spreading any nasties. Keep hand sanitiser handy and you’re good to go.

Table tops to roof tops. Collections under canopies. Breaks on the benches. Open air events. Meetings moving outside. However you’re planning to make the most of the great outdoors, our weatherproof covid-secure collection has it covered.

View All Offers

Pop out banners

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Director’s chairs

10% off Director’s Chairs Creating a Hollywood-glam atmosphere at your business premises is easy with these Director’s Chairs. Foldable for easy storage.

Parasols

10% off Parasols Do more outside when you can shelter from the rain or shine with these custom branded Parasols. Totally personalised to suit you.

Gazebos

10% off Gazebo’s Our Gazebos are hot sellers. Use them at outdoor events and markets. Or for temporary workspace shelters you can assemble anywhere.

Giant Deckchair

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COVID-SECURE ESSENTIALS

View our collection of essential products designed to help businesses become ‘covid-secure’.

Floor Stencils

Spray your message directly onto indoor or outdoor floors, through a custom-cut 3mm foamex stencil.

Cone Signs

Fluted signs that fit over traffic cones, ideal for aiding navigation and defining collection spaces.

Bollard Sleeves

These weatherproof sleeves fit round your bollards or lampposts and make eye-catching low-cost outdoor signs.

Café Barriers

15% off Café Barriers These smart Café Barriers are great for transforming open areas into a private alfresco setting. Also great for controlling footfall.

Umbrellas

10% off Umbrellas Time to get brandin’ in the rain… These are a great addition to the office for escorting clients or as a luxury give away at events.

Banners and Flags

10% off Flags Increase the visibility of your brand in your local area by flying a flag outside your office, bar or shop.

THE FLYWHEEL EFFECT

by admin | Jul 6, 2020 | Marketing

Why you need to make the flywheel your marketing friend

Many forms of marketing are short lived. Ads come and go. Attention-grabbing ability fades in and out like the music on an ice-cream van. There’s no longevity. No recurring reward.

But what if we told you there was a breed of marketing that earned a kind of compound interest on your efforts?

A strategy that’s less about sowing seeds and more about hatching the golden goose. Or maybe something even better…

“Accelerate marketing return by flywheel amplification effect to amass sustained organic growth” is basically a long winded way of saying use the energy already generated by your marketing campaigns to drive more growth by good use of your website and social media.

New partnership

by josiet | May 29, 2020 | News

We’ve got something to tell you – we’ve changed!

You know us as Hailsham Creative. That’s not changing.
We’re still your favourite design team in Wealden. But things just got even better…

We’ve teamed up with the ladies and gentlemen of Nettl, the largest network of web studios in the UK. So we are now also known as Nettl of Eastbourne North

Our partnership means we can help you do more with web. Get your website working harder this year to achieve more whizzbang for your online budget.

We can share ideas and best practices from what is working for discerning businesses across the country.
Together, we can pick out proven initiatives.
Or adventure into the new fangled world of print, fabric displays, web and digital marketing to explore the latest innovations.

Here are two offers to captivate your cognizance:

Is your website ticking all the boxes in 2020?
Let’s chat about ways to improve visibility and boost enquiries.

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