Say much more than wish you were here! You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion. Since it arrives already opened, your message can’t be ignored – even by people screening their mail over the bin. Try it! The uncoated reverse is perfect for writing on.
The front has a biodegradable gloss lamination which enhances colours and makes them pop. There’s no need for an envelope meaning they are extra cost effective for mailers.
Plenty of research shows people need to see your marketing message several times, in different ways, before they buy.
If a customer says no, is it game over? Be honest, do you give up after your first knock back? Many business people do. But that’s a mistake. Dust yourself off. And get back on the horse. To find out more, read our inside guide on How to Get More Customers:
And during October, you can claim £10 instant credit to spend on anything from our range…
We (Jim and Josie) trained in graphic design in the 80’s and were fortunate to be taught the skill of typesetting using lead type. The other traditional skills we learned including hand lettering, font design, colour separation and camera ready artwork have all proved their worth even in the days of computer aided design and print. Returning to our roots, we are delighted to now have a 1950’s Adana letterpress and some beautiful lead type so we are looking forward to doing some ‘artisan’ printing alongside our regular work.
Check your stocks
The start of the year is a traditional time for planning ahead and making decisions about marketing, keeping in touch with your clients and networking. Now is a good time to check the level of your stocks of letterheads, business cards and all the other stationery you will need to put those plans into action. We are not suggesting you have your stock re-printed using letterpress techniques (honestly, we wouldn’t have the strength!) as we have digital backups of artwork for design or print work we have done in the past few years and can quickly make any necessary changes, such as new mobile ‘phone numbers. All you need to do is just drop us a line if you want to place an order.
Did you know that many of the words and terms used in print today originate from letterpress printing?
From the creation of the first metal type printing press in the mid-15th century, letterpress was the primary form of mass produced print of the written word until the 20th century saw the invention of offset printing. Johannes Gutenburg made type from an alloy of lead, tin and antimony, a durable moveable type suited for high quality printing on the letterpress – the inked type was literally pressed onto paper.
Uppercase and lowercase
The ‘lead’ type was stored in cases, with box compartments for each character, number, ligature and punctuation mark. The cases containing the majuscule or CAPITAL letters were stored above the cases containing the minuscule or lowercase letters. Now most typing programmes give you the option to ‘change case’.
Leading
This is gradually dropping out of use on desktop programmes but in all print it is the term for the line spacing between rows of text. When setting lead type you place a strip of lead of a particular point size between each line of text – the leading.
Mind your p’s and q’s
Lead type is reversed so that the imprint bearing the ink views the correct way round. When setting the type it is very easy to confuse p’s with q’s, especially if the last typesetter was less than careful about returning characters to their correct compartments in the case.
Say much more than wish you were here! You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion. Since it arrives already opened, your message can’t be ignored – even by people screening their mail over the bin. Try it! The uncoated reverse is perfect for writing on.
Uppercase and lowercase