When should printing techniques and constraints get in the way of creativity?
Well, the answer is probably never, but it is important to evaluate every project.
Pretty much anything is achievable with the vast array of printing and imaging technology at our fingertips today, added to ‘traditional’ printing techniques. From beautiful deep, rich blues and turquoises, weird laminating and foiled finishes, embossing, debossing, specialist papers, etc, etc.
You can arguably justify spending a fortune on printing a beautiful product brochure for luxury, bespoke, hand-built kitchens, whereas a flatpack, decent quality kitchen company might be wasting money if they distributed anything other than a good quality A4 leaflet.
The temptation for some designers is to sell in the highest spec option in order to get a really sexy print job out of it and it can be completelyinappropriate. With all the years we have spent in the marketing industry, we have got quite good at talking people out of wasting their marketing budget. We are not afraid of suggesting a client go’s for the higher spec if they happen to be that supplier of luxury, bespoke, hand-built kitchens however.
The clever (creative) bit is choosing when to suggest something extra.
Hello. It’s us. We are still Hailsham Creative but better. We are Hailsham Creative…at printing.com!
As your new printing.com studio, we’re pleased to offer the largest range of print in the land. You buy local but at online prices. You get the value of online with the convenience and peace of mind of talking to a real person.
So, give us a call and we’ll arrange a meeting. We’ll show you loads of new cool stuff to help you promote and grow your business. Whether it’s great value print, next generation displays or stunning web and graphic design, we can help.
Discounts will be applied to qualifying print orders placed and paid for before the 31st of January 2019. Excludes artwork and design fees. Print turnaround times vary from 2 to 5 working days depending on the product.
These free informal meetings are aimed at those running small businesses in rural Wealden, including self-employed people working from home, but the meetings are open to all.
The next meeting is on Tuesday evening, 19th February at the Berwick Inn (opposite Berwick railway station).
We will have a short presentation by Ian Smallwood of Let’s Do Business and a talk about how to stay focussed on your business.
Arrival time 6.30pm for time to chat, then introductions at 7.15 followed by the talk, time for discussions then more informal networking.
These events are supported by Let’s Do Business and Action in Rural Sussex
In our other lives, Jim and I (Josie) perform as the band, Milton Hide. We were very excited in the spring of 2018 to release the first recordings of our own songs. Recording the tracks (with the help of our son, Charlie Tipler, a recording genius) took a long time, but we were finally ready to duplicate the CDs (via www.duplicationcentre.co.uk) so our design skills came to the fore. One of the tracks is called Little Fish, the title of the album, so it seemed appropriate to use one of my paintings of fish as the cover artwork. We liked the idea of packaging the CDs in recycled / recyclable materials so decide to make just 100 with limited edition hand finished packaging. Our logo features a lino cut style image of a nightingale (Milton Hide is an area of Wilmington Forest, well know for nightingales) so I created a new lino cut of a nightingale and fish which we hand printed onto the inside of the plain cardboard CD cases. The painting of the fish was repeat printed onto sheets which we cut out and stuck on as labels and we printed lyric sheets to go inside the package. To protect the unfinished card, we wrapped to whole thing in corn starch pouches (sourced from eco-craft.co.uk)
We would like to say a huge thank you to everyone that helped us get this first recording out and to the wonderful Elizabeth Doak for the brilliant band photo shoot in nearby sunflowers. We’re planning to record our full album very soon. You can buy the EP (not the limited edition, they are all sold out) from the Milton Hide online shop.
In October 2016 we decided to leave our offices in Hailsham High Street and work from a home office. One year on and we are still very much in evidence on the High Street. You can’t turn a corner in the town without seeing something that we have designed or printed.
Once again we were very happy to be on the committee for the annual Hailsham Festival of Arts & Culture and were involved with several of the events. The pop-up-shop in the middle of the High Street had posters, banners, leaflets and programmes, many of which were designed by us. We promoted the Dicker Players productions at Hailsham Pavilion (OK, yes, we performed too!) and helped to organise the 3 Minute Flix movie competition, again at the Hailsham Pavilion.
Some of our local clients include Highcroft Veterinary Group, Hailsham Jewellers, Hailsham Town Council, CMA Karate, What’s On in Hailsham, ESAB, Smythe and Barrie, Ross & Co, Quinnel House, Marlow Ropes, MFC Supplies, Hook & Sons, Hailsham FM, Howdens Joinery, Millies, Firefly Tattoo Company, Experience Holidays, Rare Repro and the Arlington Bluebell Walk, amongst many other small and large businesses, local and national.
So, even though we are working in a small studio surrounded by the trees of Arlington, we are still very much in evidence in the town of Hailsham.
